Fair Trading as a Business Model

"Overcoming poverty is not a gesture of charity. It is an act of justice." - Nelson Mandela

Would you be willing to pay a higher price on a product if the value had come from a system that promotes more egalitarian trade conditions? Luckily, more and more people are gaining this social conscience and answering yes to fair trade businesses, a model that causes a transformation in the quality of life of the people involved.

This international movement establishes fair prices, operates respecting social and environmental issues, and encourages responsible production and ethical consumption.

It is a response to the failure of the conventional trade model to promote development and opportunities for small producers, farmers, and artisans that find themselves in an economic and social disadvantage compared to dominant market players. Fairtrade is an alternative business model that places human beings at the center, dignifying their work, and nature, encouraging the responsible and sustainable management of natural resources.

Woman farmer in tea plantation

The business model also has a great impact on women's empowerment. Women represent a large percentage of the world’s agricultural labor force; the Fair-Trade movement guarantees them access to health care, job rights, and a better income, creating a positive ripple effect on families, communities, and cultures.

The conscious consumer knows that he can be a transforming agent of society, and Fairtrade is a simple way to make a difference in the lives of the people who grow the things we love. It is a way of life that values responsibility with the environment and with all people involved in the production chain.

Every single food from Zola goes back a long way, with many people passionately involved, before it reaches your home. With every cup of tea, you contribute to improving the lives of farmers in their countries of origin. That's our mission and our promise.